Which of the following is NOT categorized as advertising in health insurance?

A.M. Best company ratings are not categorized as advertising in health insurance because they serve a different purpose. They are a form of independent rating that evaluates the financial strength and stability of insurance companies. These ratings provide valuable information to consumers about the insurer's ability to meet its financial obligations. Unlike advertising, which aims to promote specific products or services to encourage consumers to make purchases, A.M. Best ratings are informative and analytical, helping potential policyholders assess the reliability of an insurance provider.

Brochures about coverage options, online promotional campaigns, and television commercials all fall under advertising as they actively promote specific health insurance products or services and aim to attract consumer interest.